What does fashion communication include?

design

Sep 17

Fashion communication is just like an umbrella. It includes various areas of study that are associated with the fashion industry. Fashion is a vast industry now. It is not only the clothing or accessories you use to look good or feel comfortable, but it now has many facets. Fashion communication is the backbone of all the activities of the fashion world.

Fashion communication is a creative aspect involved in the whole creative production cycle of fashion. These might include -press, PR, marketing, sales promotion planning, retail display planning, styling art direction, catalog photograph, advertising creative, etc. Fashion communication is something that defines the way people perceive fashion products. It is the standard of excellence in educating aspiring fashion professionals. Fashion communication is an exciting field offering careers in the news media, communications, graphic design, photography, display, travel, styling, and many more exciting areas.

Section: What is fashion communication?
Section: Why choose this course?
Section: What is the scope of Fashion Communication?
Section: Top recruiters in the Fashion Communication Field
Section: What are the requirements to take the course?
Section: Top 6 reasons to take this course?

What is fashion communication?

Fashion communication is the flow of explaining, promoting, and buying trends. When something is hot, people want to know what everyone is wearing to support it. It's also about being visible on the runways and social media platforms, influencing consumers' perceptions of stores' availability. To understand this better, think about what's being communicated through the media and how each brand tries to convey its message while staying relevant.

Why choose this course?

A fashion communication course enables you to acquire skills and knowledge that you can put to use immediately. By combining traditional academic methods with a creative approach, you can learn how to act and look confidently in public spaces. You'll take part in an in-depth analysis of current advertising trends, integrated into a discussion of how these messages are constructed. You'll be challenged with evaluating various product qualities and evaluating store styles through an objective lens. Finally, you'll have the opportunity to choose one.

The fashion communication course emphasizes the creative process. It's all about how you represent yourself through the clothes you wear, how you interact with the world around you, and what your ideals are in an unfamiliar world, including your personal style and beliefs about self-expression. It's also about showcasing your passion for the design/shopping process and being aware of trends and acting on what's fashionable at the time. These principles are applied to everything from how we shop online to how we act in public, which is why this course is so valuable.

Students with a certified degree in fashion communication will have a high level of skill and domain knowledge. They will emerge as professionals who offer highly effective communication solutions for the fashion and lifestyle industry.

What is the scope of Fashion Communication?

Fashion communication encompasses a wide range of activities and trends that are related to style, which approaches us from an outside perspective. It's not limited to media; it also involves books, magazines, video games, social media, and more. Think about it like landscaping: You can't control what type of hedge or tree will grow on your property, but you can influence what sort of look will come out of it.

The fashion communication industry is one of the fastest-growing industries in India. The job opportunities don't just stop in India but can be sought after in other countries also. The job profiles that one may aspire to get into after completing the course in fashion communication are mentioned below:

Fashion Advertiser
PR Manager
Retail Space Designer
Fashion Stylist
Fashion Photographer
Fashion Journalist
Fashion Assistant
Graphic Designer
Visual Merchandiser
Event Manager
Art Director
Design Assistant
Fashion Marketing Manager
Fashion Editor

Top recruiters in the Fashion Communication Field:

Pantaloon
Shopper's Stop
Marks & Spencers
Christian Dior
Harper's Bazaar
Couture Asia
FDCI
NDTV
Times Now
Headlines Today
Perfect Relations
Lifestyle
Benetton
Asian Age
Femina MTV
Madura Garments
Liberty
Freelook Graphic Design
Lopez Designs
Times of India
Marie Claire
Images
Vogue
Wizcraft
Ogilvy & Mather
JWT
Lintas
Tommy Hilfiger

What are the requirements to take the course?

Applicants who have passed 10+2 in any discipline or equivalent examination with 50% marks can pursue a bachelor's degree in Fashion Communication. Further, you can check the fashion communication course highlights here.

Conclusion:

As we have seen, the scope of fashion communication graduates is vast and has an ample amount of opportunities with a proven track record. An aspirant interested in this field can pursue the career undoubtedly.

Apply Now

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